THE A/P ROOM, led by industry expert Christelle Bassila, is a newly launched curatorial platform dedicated to the evolving language of collectible design. Operating under Atelio, the design vertical of Vivium—the family office founded by Elie Khouri – the gallery brings a new curatorial voice to the region.
Co-founder
Christelle Bassila has recently unveiled The A/P Room, a significant new cultural platform situated within Dubai’s Alserkal Avenue. As its founder and CEO, Bassila spearheads this initiative, which operates under the umbrella of Atelio, a prominent regional destination recognized for its design furniture, art advisory services, and collectible design, established by Elie Khouri. This strategic placement positions The A/P Room to leverage existing networks and expertise within the design and art sectors.
Co-founder
Founder of Vivium, managing an investment portfolio across real estate, hospitality, design, ventures, and collectibles. Since 2017, he has expanded Vivium through partnerships with industry leaders such as Sotheby’s International Realty in the UAE, KSA, UK, and Spain. Previously, Elie built a 30-year career in marketing and remains Chairman of Omnicom Media Group MENA, continually recognized as one of the top employers in the UAE. Beyond business, he is an ARTNEWS Top 200 Collector, serving on the boards of leading museums worldwide.